Franchisee Success Stories
The owners who do best with Laurel Attic Insulation tend to share a few traits. They’re tired of answering to someone else’s schedule. They know the trades, or they’re willing to learn them fast. And they see the gap between how home services should run and how most still do: voicemail tag, no-show windows, prices that shift after the work starts. If that sounds familiar, you’ll fit right in. Here’s how four of our owners made the leap.
Meet Our Owners
Adel K. – Central Texas
Adel spent nine years as a regional manager for a national pest control chain before he hit his ceiling. “I was running other people’s routes and watching them get the thank-you cards,” he remembers. He looked at three franchise models before calling Laurel Attic Insulation. What tipped it: the written-price promise. “I’d spent years apologizing for surprise fees. The idea that the price goes in writing before work starts, every time, that was the business I wanted to own.” Adel opened his first crew in 2021 and now runs three trucks. The best part, he says, isn’t the revenue. It’s answering the phone himself and knowing what his technician quoted is exactly what the customer will pay. “No one calls me angry at 6pm. That never happened in my old job.”
Kevin W. – Coastal Virginia
Kevin was a firefighter for 14 years. He understood attics as a fire risk long before he understood them as a business. After leaving the department, he wanted something with the same team feel but better hours for his knees. His wife found Laurel Attic Insulation through a friend whose attic we’d just insulated. “She showed me the before-and-after photos on her phone. I thought, this is how it should work everywhere.” Kevin bought his territory in 2022. He runs a two-man crew and books most jobs from his phone between school drop-offs. His favorite part of the Relay Visibility Guarantee is the photo updates. “We send pictures of the old insulation piled up, then the new batts laid in clean. Customers love seeing it. It’s accountability you can hold in your hand.”
Angela W. – Inland California
Angela spent a decade in commercial property management, fielding complaints about cold offices in winter and sweltering units in summer. She knew insulation mattered but never saw herself installing it until a contractor mentioned the franchise opportunity. “I asked about the numbers. Then I asked about the support. Then I asked if the written guarantee was real or just marketing.” It’s real, and Angela has used it more than once when a manufacturer’s batch underperformed. “We went back, pulled the material, redid the job. Customer never paid a second dime. That’s the 365-Day Done Right Promise, and it works.” Angela now employs four technicians and says the live-arrival tracking sells itself. “Twenty-eight to forty-five-year-old homeowners don’t want a four-hour window. They want a blue dot on a map.”
Colleen M. – Metro Ohio
Colleen managed a hair salon for eight years before deciding she wanted a business with fewer Saturdays. Her father had been a roofer, so she grew up around ladders and material deliveries. “I wasn’t afraid of the work. I was afraid of running a business where I couldn’t control the pricing.” Laurel Attic Insulation solved that on day one. The written price goes out before the truck rolls, and the digital invoice gets paid from a link. No chasing checks. No awkward conversations at the door. Colleen launched in 2023 and focuses on insulation removal work in older neighborhoods. “Some of these attics haven’t been touched since the Carter administration,” she says with a laugh. “We pull out dust and rat droppings and blow in fresh GreenFiber. The before-and-after photos do our selling for us.”
Your Story Starts Here
If you’re reading this and wondering whether this is realistic, call the franchise sales line at (361) 315-4177. Ask hard questions. Then request the info kit below. We’ll send real numbers, real territory maps, and real stories from owners like these four.
Written by Chase Whitaker, Owner at Laurel Attic Insulation, serving homeowners through the Relay Home Co. family since 2003.